We all recognize that our environment is changing. Not just in dentistry but in our world. Fake news, slanted opinions, uninformed blogs… we are surrounded by unreliable sources when the truth can often be found just asking the right person. I’m learning more and more from my friend and colleague, Josh Packard, PhD, that perceived authority was the way we decided to choose who to trust in years past. A piece of paper displayed with the doctors name from some special institute or university was enough to convey authority and earn trust.
That is no longer the case. Today, you’ll need to be making a shift to be the best you! Research by Dr. Packard and The Packard Group proves that those once unimportant and less impressive, “soft skills” are THE determining factor in the current wave of patient care. More and more the old adage, “People don’t care how much YOU KNOW, until they know how much YOU CARE” is coming to fruition in practices every day. I know this from the many notes and calls I get following a seminar and what we see in our own practice, and I know this from the research Dr. Packard has shared with me about the science of authority and trust. You won’t be able to outrun or outlast this change, but you will be able to learn to “OUT-Connect” the competition.
I’ve built a career on helping practices understand the critical value of soft skills for the success of their practice and the health and care of their patients. The key to improving patient care and your bottom line is having a team approach to soft skills that involves all members of a practice. I built a strong name in implant dentistry with these skills. I earned the trust and respect of one of the most respected in the industry, the late Dr. Carl Misch. For over a decade, he allowed me to present a two-day program “The Soft Side of Implant Dentistry” at Misch International Implant Institute and even wrote the preface to my first book.
It’s my lane and one that I live in daily. Whether I am functioning as the Comprehensive Care Coordinator in my husband’s practice, MajorSmiles.com, or speaking at seminars for organizations, specialists or labs and their referrals and teams, I’m always focused on the soft skills, because I know that the research lines up with my own experience. The soft skills matter now more than ever. The SHIFT is happening, and I couldn’t be happier. I hope you’ll watch for a seminar near you – the Brilliant Dr. Josh Packard and I are putting our heads together so we can bring you his science and my systems.
Next week, check out the application of this type of connecting in our practice.
See You on the Road!